Where Is EmpathyWorks in the Hype Cycle?
Short answer: At the beginning of the cycle, known as the Technology Trigger.
Long answer: The Gartner Hype Cycle applies to all new technology. TechTarget.com has a nice summary of the Hype Cycle. Regarding the Technology Trigger stage that site says "In this stage, a technology is conceptualized. There may be prototypes but there are often no functional products or market studies. The potential spurs media interest and sometimes proof-of-concept demonstrations."
Here is a video from Gartner that describes the complete Hype Cycle:
Our job at EmpathyWorks is to drive the technology through the remaining steps in the Hype Cycle:
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
Talk to us about participating in a funded study!